Fashion is one of the most powerful ways we express identity, creativity, and culture. But as global fashion becomes more interconnected, an important conversation continues to surface: cultural appropriation versus cultural appreciation. While the two are often confused, the difference between them matters deeply , especially in fashion.
At Besida, culture is not a trend. It is heritage, history, and lived experience. That’s why we believe this conversation deserves honesty and nuance.
What Is Cultural Appropriation?
Cultural appropriation happens when elements of a culture, such as clothing, symbols, hairstyles, or patterns are taken out of context, often by people outside that culture, without understanding, respect, or acknowledgment.
In fashion, this can look like:
- Traditional garments reproduced without credit
- Sacred symbols turned into trends
- Profiting from cultural aesthetics while excluding the people who originate them
Appropriation often ignores the meaning behind cultural elements and, in many cases, benefits those who already have privilege while silencing the voices of origin communities.
What Is Cultural Appreciation?
Cultural appreciation, on the other hand, is rooted in respect, education, and collaboration. It involves:
- Learning the history behind cultural elements
- Giving credit where it’s due
- Supporting creators and communities directly
- Wearing cultural fashion with intention, not costume-like detachment
Appreciation uplifts rather than exploits.
Why Context Matters in Fashion
Culture does not exist in a vacuum. Many traditional garments carry stories. When fashion ignores that context, it reduces rich histories to surface-level aesthetics.
True appreciation asks:
- Who created this?
- What does it represent?
- How can I support the culture, not just consume it?
Besida’s approach to Cultural Inspiration
Besida is rooted in storytelling, not imitation. Our designs are informed by lived experience, cultural heritage, and a commitment to honoring origin rather than erasing it.
We don’t believe culture should be mined for trends. We believe it should be celebrated, protected, and represented authentically.
This is explored further in our TikTok video, where we break down this conversation honestly and transparently: https://vm.tiktok.com/ZGdmunktT/
How You Can Practice Cultural Appreciation as a Fashion Lover
- Support brands that tell their stories openly
- Ask questions about where designs come from
- Learn before wearing
- Share credit, not just aesthetics
Fashion is powerful. When worn with respect, it can become a bridge not a barrier.